Third-party publicity validates your brand, establishes trust with customers, and gets your message out cost-effectively. However, to make your business stand out, your
publicity tactics must go beyond blasting journalists and bloggers with emails. Use this new, free guide from Vocus to integrate strategic messaging, media relations, and thought leadership into a successful publicity campaign for your brand. Below is just a sneak peek of the info you can use right now for your business. To download and read the whole guide, visit this link.
Before you start any PR or marketing strategy, you need to develop your brand message:
After developing your message, you can then focus on a business “story” that resonates with your audience and makes your brand relatable and most of all, valuable.
Incorporating social media is one of a few ways you can start to get the word out about your business.
Want more publicity tips? Be sure to read the full Vocus guide.
