How to Publicize Your PublicityGetting your business mentioned in the news is incredibly exciting. Whether it’s your local newspaper or The New York Times, media coverage builds credibility and makes your brand more visible to customers, investors, and other stakeholders. It promotes business growth and leads to new opportunities.

So don’t stop when you get in the news. Instead, leverage your press coverage to get even more publicity and generate business. Here’s how:

1) Publish a News Release

Coverage in a top-tier or influential publication often warrants a news release of its own. Online news distribution services like PRWeb make it easy to issue targeted news releases.

Coverage in a credible, third-party news outlet is instant validation for current and potential customers, employees and investors. An online news release is a fast and visible way to publicize it.

2) Share Your News

Keep your company website updated with your latest press hits and clearly display that coverage on your homepage. When your company earns a press mention, post the link to Facebook and tweet it multiple times over the course of a week.

3) Use Your Coverage as Validation

When you pitch your next story, use your existing media coverage as evidence that you’re a respected resource on the topic. Include a link to the media mentions on your website, and relevant links to third-party stories that feature your business.

When journalists, bloggers and other members of the media begin to see your brand showing up in the news, more coverage will follow. For a great example of one company who used their press coverage to generate extra publicity, click here.

Last call! Need to see and and show social media’s impact better? Get a clear picture with Google Analytics’ Adam Singer in his Intro to Social Media Measurement webinar on March 20th. Register here!

About

I drive go-to-market content, SEO and social strategy for multiple brands at Cision, an earned media software intelligence company.

Your content program is only as good as the stories you are telling. I engage and inspire audiences with interactive and multimedia projects that serve all areas of the funnel and have experience scaling content programs globally to drive brand awareness, leads and revenue for the business. I own our keyword strategy and non-technical SEO for the business.

I revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel campaign strategy that promotes discoverability, search rank, audience awareness, credibility, and ultimately more topline revenue growth. I also helped with our rebrand and watched Cision go public in 2017.