Publicity may just be the most powerful marketing channel out there.
Generating publicity validates your brand, builds customer trust, and gets your message out cost-effectively.
Combined with social media, searchable content and email campaigns, it can take your story and brand to spectacular heights.
But it takes more than email blasts to get journalists and bloggers to write about your business.
Our free, step-by-step guide will help you integrate strategic messaging, media relations, and thought leadership into a successful publicity campaign for your brand.
Contents include:
- Developing your strategic message: finding your brand’s point of differentiation and building a consistent message around it.
- Finding and telling your story: using trends and current events to generate news even when you don’t have a big company announcement.
- Incorporating social media: sharing and spreading your story on Facebook, Twitter, Google+ and Pinterest.
- Media (and public) relations: pitching and relationship-building tips to increase your standing with journalists and bloggers.
- Promoting your publicity: using the momentum of your media coverage to generate even more.
- Becoming a thought leader: building your brand’s long-term influence through publicity and publishing.
In short, it’s everything you need to get your business in the news. Download it free here!
