This is a guest post by Michael Perulli, account executive at Cision.
In addition to our CODiE award winning software, Cision’s strong partnerships (Radian6, LexisNexis) have allowed us to stand out as a premier PR solution and our CisionPoint platform just got stronger thanks to a press release distribution partnership with Marketwire. We are very excited about the new agreement and we think you will be too.
Here are 4 reasons you should take a second look at Cision’s press release distribution:
1. Better Visibility
The agreement will give CisionPoint users increased visibility when sending out press releases with distribution to thousands of traditional media outlets and posting to more websites than ever before. Clients that have used Cision’s wire service in the past will notice more flat rate distribution channels to allow for targeted releases to a specific geographic region or industry, depending on your target audience. Starting May 1, publicly traded companies can also use Cision’s wire distribution, as several channels meet the disclosure requirements of the SEC (US) and the TSX (Canada).
2. Free Editorial Services and increased security
As a PR professional, nothing is more frustrating than working long and hard on a press release only to send it out and notice a typo afterwards. Luckily, all news releases sent out through Cision’s web and wire channels will go through an editorial review to check for spelling errors, typos, broken hyperlinks, etc. An editor will also call to confirm the details of the release prior to disseminating it. A second set of eyes never hurt!
3. Free Metrics and Analytics
Perhaps the biggest and most noticeable improvement is the reporting that will now be available. A complimentary “News Dashboard” report is provided with every release and is updated an hour, a day and five days after distribution. The report provides insight on page views, click tracking and unique visitors, and offers the ability to compare the performance of previous press releases for benchmarking. There are interactive maps in the report that let users see where their release was sent by media type and geographic location. Social engagement and activity can also be traced and reposts on Twitter, Facebook and Digg will be tracked and displayed. Finally, users can measure how a release faired on search engines and the report will show which search terms were used to access a release; ideal for tweaking your SEO strategy and keywords.
4. Flat-Rate Pricing
Traditionally, using top-tier newswire distribution meant paying based on the word count of a release. This partnership allows us to offer our clients the same reach at a flat rate, which is also available for global distribution. If you’ve ever worked with some of the larger newswire services, you’ll definitely feel more at ease using Cision’s wire services knowing you don’t have to watch your word count while writing your release.
If you are a PR professional and you haven’t tried our wire services yet, now is a great time to give us a try. If you’ve used our wire services in the past, you’ll be impressed with the enhancements this time around. With this addition to our CisionPoint software, we truly believe that we offer the best PR software and service in the industry, from top to bottom.
