Week after week, #MetricsChat is proving itself as a strong and growing community in the land of Twitter Chats. We are so grateful for our trusty regulars and the new members that join each week. After some Twitter issues last night, the chat picked up steam and finished strong. Yesterday, we covered “How content drives traffic” with guest Jonathan Kervin of Kervin Marketing.
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Here’s a brief recap of the great insight that was being shared in the chat last night.
Q1 Why do you think content is such a driving force behind web traffic?
“A1 it’s the reason people go to the web! RT @viralheat: Q1 Why do you think content is such a driving force behind web traffic? #metricschat” @myagenda
“A1 We like to consume things. Reading, listening, watching are all forms of consumption. #metricschat” @KervinMarketing
Q2 What type of content have you found typically drives the most traffic?
“A2 I find that two things work pretty well, make them laugh, or make them cry…. #metricschat “@gettysburggerry
“A2 The best content is content that HELPS or INSPIRES and is AUTHENTIC. #MetricsChat”@greggweiss
Q3. What are the key metrics you measure to gauge your content’s success?
“A3 [sales/revenue] RT @viralheat: Q3. What are the key metrics you measure to gauge your content’s success? #MetricsCHat” @tcoughlin
“A3. one method is to measure social referrals over time to gauge quality or relevancy of content #MetricsChat” @macroneus
Q4. How do you use metrics to plan your content strategy?
“A4a Metrics can help identify days/times people are most engaged with my content. #metricschat” @KervinMarketing
“A4. Track EVERY campaign and compare data, identify the methods that get the most results and blend them, track, and compare #MetricsChat” @kaimcclainart
Q5. Do you find people engage differently based on the type of content?
“A5a Yes. Different types of content are best suited to different attention spans. #metricschat” @KervinMarketing
Q6: How can you tailor your content to your audience?
“A6 Don’t just listen. Actually HEAR… Focus on hearing & not listening — and watch everything change for the better! #MetricsChat” @greggweiss
“A6 @viralheat offer a unique user-experience per channel or referring source using real-time data + CSS. find the harmony & test #MetricsChat” @macroneus
