Monthly Archives: October 2012

Oct 11, 2012

PR & Marketing Wins, Moves & Other News

This is a guest post from Sam George, intern on Cision’s social media team. Here is our roundup of new talent, […]
Oct 11, 2012

5 Tips for Building a Start-up Community

As a first time Community Manager at a consumer internet start-up, I didn’t know where to begin when I grabbed […]
Oct 11, 2012

PR Measurement: What’s the Difference Between Goals and Objectives?

What is the difference between goals and objectives? The issue causes nearly as much confusion in PR circles as the difference between strategy and tactics, but the distinction is critical in understanding the results of PR campaigns.
Oct 10, 2012

Top 10 East Coast Dailies Outside of New York

This list includes the top 10 daily East Coast newspapers outside of New York, based on audited and reported circulation figures.
Oct 10, 2012

Plagiarism plagues industry

Over the last year, several cases of plagiarism and fabrication may give some reason to speculate whether this is a […]
Oct 10, 2012

Weekly Feature for Fashion & Beauty Fanatics: Q&A with Anna Marevska

Gina Joseph, social media community manager, also contributed to this post. CisionNavigator’s Fashion & Beauty Buzz e-newsletter goes out today and we […]
Oct 10, 2012

Geoff Livingston: Why Email and Search Outsell Social Media

A recent Forrester report states that social media tactics are not meaningful sales drivers. Another survey, by ExactTarget, shows that consumers prefer email to social media for receiving promotion offers. Do these figures make social media less valuable - or do they miss social's role in driving the sales cycle?
Oct 10, 2012

#Election2012: Has Social Media Changed Elections Forever?

Social media has changed the way we communicate, read, talk, and shop. Now, it's changing the way we elect our leaders. Political reporters now take prompts from it, voters get more information than ever from it, and politicians have nowhere to hide from it. Here are four key ways that social media’s impact on #Election2012 will change future elections forever.
Oct 10, 2012

Three Essential PR Tactics for Marketing Small Businesses on a Budget

While small businesses tend to not have the monetary and staff resources of larger businesses, there are tools and methods available to help smaller companies gain a foothold on the market. The competition can be somewhat equalized via social media, PR and blogging: tactics by which the Davids of the business world can take on the Goliaths of their industries. Here are three tactics to consider for small business marketing on a budget.
Oct 10, 2012

Heading to Vegas for DMA 2012!

Visible is packing it’s bags and hitting the road! We will be in Las Vegas—Mandalay Bay to be specific—for the […]
Oct 9, 2012

Strategies for Local Online Marketing

Today’s guest post comes from Megan Webb-Morgan of Resource Nation, a “business matchmaker” that pairs the needs of your company with […]
Oct 9, 2012

Facebook Promoted Posts: Don’t buy into the hype

Once upon a time, Facebook was this fun little platform where you shared a few details about your life with […]
Oct 9, 2012

Mike Michalowicz: How to Grow Your Business Like a Giant Pumpkin!

Twelve years ago I stumbled upon a genius formula for growing a remarkable, industry-dominating business. I found it in the unlikeliest of places: a pumpkin patch. I was working 25 hours a day to keep my moderately successful business going when I read an article about how farmers grow those gigantic, prize-winning pumpkins you see on the news every fall. I realized the same process could be used by entrepreneurs to grow wildly successful businesses. It was all right there in black and white… and orange.
Oct 9, 2012

Diamond Nexus: Vocus Streamlined Our Online Marketing!

“Vocus makes it easier to do our job,” says Kyle Blades, Director of Marketing for lab-created diamond manufacturer Diamond Nexus. “It’s streamlined our process of creating and sending out content and we started seeing an impact straight away.”
Oct 9, 2012

16 More Holiday Gift Guides You Could Be Pitching Right Now

Two weeks ago we featured a list of 29 holiday gift guides soliciting product submissions via our free social networking […]
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