Monthly Archives: October 2012

Oct 16, 2012

PRSA 2012 International Conference: Seek or Shout Flash Mob

This is a post by Sam George, intern on Cision’s social media team. Special thanks to Cision’s Creative Services team […]
Oct 15, 2012

Win or lose, play a game this November

When: November 18-24 What: Games and puzzles are great for exercising the mind, having fun with friends and spending time […]
Oct 15, 2012

PRSA 2012 International Conference: Story Marketing

Global vice president of media research at Cision, Heidi Sullivan, and David Lemin, owner of Social Studio and strategist for Convince & […]
Oct 15, 2012

The Social Media Metrics System

Data has been the Achilles’ heel of social media adoption since its inception. What do we measure? Where do we […]
Oct 15, 2012

Behind the Scenes Part II: What Makes HARO So Successful in Getting You Media Coverage

All companies must establish rules; otherwise business in today’s world would be a free-for-all. The same goes for Help A […]
Oct 15, 2012

Toyota Endeavour: 2012’s Finest Newsjacking PR Stunt!

Forget James Bond’s choice of drink; the best product placement happens when switched-on PR people seize real-life news opportunities to insert their brand into the headlines. This weekend’s Toyota Endeavour stunt made headlines around the world and we doubt whether advertising campaign could have had the same impact. Here are some other great examples of PR newsjacking stunts.
Oct 14, 2012

PRSA 2012 International Conference: Measurement Symposium

Research director of Cision Global Analysts, Greg D’Andrea, joined other heavyweights in the measurement arena at #PRSAICon to discuss the […]
Oct 13, 2012

PRSA 2012 International Conference

Flight booked? Check. Hotel room reserved? Check. Prepared to talk with PR elite? Always! Cision is proud to sponsor the […]
Oct 12, 2012

State of the Media: Q3 2012

For our newest findings, check out the State of the Media 2016 Report! In the third quarter of 2012, the […]
Oct 12, 2012

Adding An Exclusive Club To Your Marketing Strategy

Community Exclusivity With all these social networks and the connected community, what’s a marketer to do? Grey Poupon, working with […]
Oct 12, 2012

The Renaissance and Social Media Marketing Strategy

The Information Age is an exciting time to live, hanks in large part to incredible innovations in science and technology, as well as art, film and music. So much change and discovery is taking place right now that you could almost compare the present to one of the most exciting periods of history: the Renaissance. So how does our 21st century Renaissance stack up against its equivalent of 500 years ago – and are you making the most of it?
Oct 12, 2012

Links We Love: Social, Customer Service and JetBlue

Brands everywhere are starting to use social media for customer service. Comcast, Dell, Pottery Barn, Zappos – the list goes on and on. They’re doing it because it works, according to a recent study from Social Media Today. Get the stats that prove it and much more in this week’s Five Marketing Links We Love.
Oct 12, 2012

How to Create a Hub and Spoke Content Marketing Approach

Can you remember the old days of the internet where marketing amounted to some banner ads and a website filled […]
Oct 11, 2012

Jeff Madrick – Columnist, Harper’s Magazine

Jeff Madrick, a prolific and widely published thought leader in business and economics, discusses his new column in Harper's Magazine.
Oct 11, 2012

WXIA-TV’s multimedia journalist is tweeting

Multimedia journalist Julie Wolfe works for WXIA-TV in Atlanta. She tweets on news she’s reported on, as well as other […]
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