Monthly Archives: October 2012

Oct 18, 2012

Pinterest & Instagram for Brands: Your Questions, Answered

Brandon Andersen and I hosted a Pinterest & Instagram for Business webinar last week and had an overabundance of questions […]
Oct 18, 2012

The Rise of Big Data and Big Analytics, and the Inception of Return on Investment

If you’re in business — particularly in marketing, advertising, web development, sales or another other digital venue — then it’s […]
Oct 18, 2012

Will Red Bull Stratos Drive Sales of Red Bull?

20 years ago, Reese’s Pieces secured the marketing opportunity of a lifetime in the movie E.T. and validated product placement as a viable tactic in the marketer’s toolkit. This year, the Red Bull Stratos event might lead to a similar evolution in marketing. But will those tens of millions of dollars’ worth of publicity drive sales?
Oct 18, 2012

Tech Profile: Viralheat

Viralheat is a social media intelligence company that offers social media monitoring, analytics, engagement and management. Read more »
Oct 17, 2012

Top 10 Winter Sports Magazines

Cision ranks the top 10 winter sports magazines.
Oct 17, 2012

Garden & Gun: a print survivor

Featuring a scrumptious-looking biscuit stuffed with possibly jam and cheese on its October/November cover, Garden & Gun magazine certainly appeals […]
Oct 17, 2012

Weekly Feature for Fashion & Beauty Fanatics: Q&A with Saneeta Harris

This post is by Gina Joseph, social media community manager.  In this week’s Fashion & Beauty Buzz e-newsletter from Cision Navigator, we […]
Oct 17, 2012

How Analytics May Help Fashion Brands Discover New Bloggers

Fashion bloggers are a driving force behind some brands’ success online because many brands use bloggers to reach audiences in […]
Oct 17, 2012

Top 50 Health Blogs

This is a guest post from Kristen Sala, senior manager, electronic media, and Beth Blanchard, senior supervisor, Internet and East […]
Oct 17, 2012

On our way to California for Explore!

Visible is hitting the road for some sun and fun at Explore Orange County this week, October 18-19. This is […]
Oct 17, 2012

Geoff Livingston: Traditional and Social Media: Forever Intertwined

It's impossible to separate social media and traditional media. Online, they make one large ecosystem. Most shared stories within social networks come from traditional media, which in turn comprises roughly 10 percent of news media's overall web traffic. That means traditional public relations tactics, media relations and events have a direct impact on driving traffic to your online content.
Oct 17, 2012

How email and press releases can work together

Ever hear the expression, “the whole is greater than the sum of the parts.”  We think this perfectly describes the […]
Oct 16, 2012

Is your business the next Felix Baumgartner?

Early this week, I woke up to news of Felix Baumgartner and his daredevil leap from space. It was all […]
Oct 16, 2012

Twitter Analysis of the PRSA 2012 International Conference

Gina Joseph, social media community manager, also contributed to this report. Whew, the whirlwind that was PRSA 2012 International Conference […]
Oct 16, 2012

From HARO to NYT: The Flottman Company’s Vocus Publicity Success!

The Flottman Company’s Vocus-powered publicity run started with a HARO publicity alert and ended in the Cincinnati Enquirer – via CNBC and The New York Times. Here's the full story of how Director of Marketing and Communications Ed McMasters achieved it, using the tools in his Vocus Marketing Suite.
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