Monthly Archives: October 2012

Oct 29, 2012

PR & Marketing Wins, Moves & Other News

This is a guest post from Sam George, intern on Cision’s social media team. Here is our roundup of new talent, […]
Oct 26, 2012

Social media on the campaign trail

As Americans prepare to vote on Nov. 6, the demand for political news and transparency is high. And what better […]
Oct 26, 2012

Best Practices for Requesting Customer Information Through Surveys

When I discuss marketing strategy with web site managers, I’m surprised at how few know when to collect prospect and […]
Oct 26, 2012

And a shout out to our community manager

—->  Note:  This post is an x-post from the Vocus blog. She wanted the job.  That much was clear when […]
Oct 26, 2012

3 Metrics for Analyzing Press Release Distribution Effectiveness

Measuring the impact of PR has always been a hot debate within the profession, and evaluating the effectiveness of a […]
Oct 25, 2012

Food writer at Ottawa Citizen is tweeting

Laura Robin is a food writer for the Ottawa Citizen using Twitter to share links to recipes on her blog, […]
Oct 25, 2012

Top 10 CNN Political Journalists on Twitter

This list includes the top 10 CNN political journalists followed on Twitter. Using Cision’s media database, we compiled the list based on […]
Oct 25, 2012

Julie Schott – Assistant Beauty and Fitness Editor, ELLE

Julie Schott joins ELLE as Beauty and Fitness Editor
Oct 25, 2012

The New Advertorial: Media Continues to Blur

The concept of advertorials – a blend of advertisements and editorial has existed at least since 1946, according to Merriam-Webster. Back then, magazines and newspapers usually boxed advertorials in neat little packages with different fonts and text to clearly delineate what was advertising and what was editorial. Today however, advertorials have been renamed “sponsored posts” and that distinction isn’t always crystal clear.
Oct 25, 2012

How Your Prospects Consume News (It Depends on Where They Live)

New research from Pew Research Center shows that the type of local news sources Americans use depends on which type of community they live in. Urban residents are more likely to use mobile and online sources; suburbanites are most heavily into social media and rural residents are more inclined to word of mouth sources. So what does that mean for marketers?
Oct 25, 2012

Identifying Online Influencers – How influencers can benefit brands of all sizes

With tools like Viralheat, businesses can identify their top influencers and reach out to them. So what does a business […]
Oct 24, 2012

Featured: Five popular sports blogs

As we settle into the football season, wrap up the baseball season and look ahead to the start of basketball, […]
Oct 24, 2012

Top 10 Daily Newspapers in Colorado

This list includes the top 10 daily newspapers in Colorado, based on audited and reported circulation figures.
Oct 24, 2012

SocialChorus Announces Integration with Viralheat for Sentiment Analysis

Today SocialChorus, social word-of-mouth marketing platform announced its integration with Viralheat’s Sentiment API. Here at Viralheat, we’re excited for the […]
Oct 24, 2012

Weekly Feature for Fashion & Beauty Fanatics: Q&A with Mary Hall

Gina Joseph, social media community manager, also contributed to this post. In this week’s Fashion & Beauty Buzz e-newsletter from Cision Navigator, we […]
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