This list includes the top 10 fashion and beauty vloggers (video bloggers) in the United States, ranked by number of YouTube subscribers. Using Cision’s media database, we compiled the list of vloggers based on Cision’s proprietary research. All numbers were pulled August 16, 2012.
- Michelle Phan – Michelle Phan – 2,077,624
- Blair Fowler – Elle and Blair – 1,021,450
- Kandee Johnson – Kandee Johnson – 867,961
- Andrea Brooks – Andrea’s Choice – 792,527
- Elle Fowler – Elle and Blair – 783,466
- Bethany – Macbarbie07 – 787,749
- Jarmaine – Jarmaine – 715,667
- Dulce Tejeda – Dulce Candy – 665,986
- Marlena Stell – Makeup Geek – 536,427
- TiffanyD – Makeup by TiffanyD – 504,748
Know of a fashion and beauty vlogger who didn’t make the list? Let us know!