TGIF! At long last, it’s time for this week’s roundup of our top five reads.
Stat of the Week
Pinterest works wonders for your Web traffic. But does it drive sales? 32% of surveyed customers have made a purchase after seeing an image on a social image-sharing site like Pinterest. So…Yes. Is Pinterest Really Leading to Product Purchases? – via eMarketer
List of the Week
You’re marketing your business on YouTube. Great work! Now it’s time to measure your success – your ratings, your views over time, your sharing stats, you audience’s demographics, etc. – so you can create better video content and attract more potential customers. Here’s how. 8 Ways to Track YouTube Video Performance – via Social media Examiner
Tip of the Week
Content marketing is today’s hottest marketing trend. For good reason, too, as it’s a top way to tell your story, generate word of mouth, and attract potential customers. But your content will get you nowhere unless it ranks high on search engines. Here are some link-building tips to get you started. Strategies to Market Your Content for Links – via Search Engine Watch
Stroke of Genius of the Week
In December, Kraft changed the price of their iFood Assistant app from 99 cents to free. Since then, they’ve tripled their number of downloads. A dollar makes a bigger difference than you think. Kraft Removes App’s Price Tag – and Downloads Triple – via Ragan
And Finally…
Facebook’s IPO has sparked loads of discussion, with seemingly every social media account holder chiming in on what it all means. Unfortunately for Facebook, though, that discussion has taken place on Twitter. How Twitter Beat Facebook at its Own Story – via BuzzFeed
