Did you know that some of the most recent research has shown that there are 4.8 billion mobile users but only 4.3 billion people that own a toothbrush? That means that 600 million more people own mobile phones than toothbrushes! It’s stats like this that often sway a company to dive into the social media market or to justify a large social marketing budget. Need more evidence to bring into your C-Suite? Check out these latest amazing social media statistics.
Facebook:
– There are 250 million photos uploaded daily to Facebook
– The average Facebook user spends roughly 20 minutes per visit
– Facebook users are split in gender: 43% Male vs 57% Female
– There are 2.7 Billion “Likes” every day
Twitter:
– There are over 465 Million Twitter accounts with over 175 million tweets per day (which means only ¼ of those users are truly active!)
– 11 Twitter accounts are created every second
– 65% of users access Twitter through Twitter.com versus a Twitter client or mobile app
LinkedIn:
– LinkedIn has over 135 Million members with 2 new members joining every second
– 75 of the Fortune 100 Companies use LinkedIn as its corporate hiring solution
– 1 in 6 workers successfully use social networking to get hired
– 60% of LinkedIn members are from outside of the US
YouTube:
– YouTube is the 3rd most visited website with 200 Billion views daily… that’s 10% of Internet traffic
– Over 829,000 videos are uploaded to YouTube every day… that’s 24 hours worth of video uploaded every minute
– 78% of YouTube traffic is from outside of the US
Instagram:
– Instagram reached 1 Million users after being live only 9 months and after only 1 month live in the Apple app store
– Once Instagram was released in the Android Market… it received 1 Million downloads in 1 Day
– In April 2012… Instagram reached 30 Million users after being founded in March 2010
– More than 5 Million photos are uploaded to Instagram everyday
Pinterest:
– Launched in March 2010… Pinterest now has nearly 12 Million Unique Monthly Visitors
– 97% of Pinterest’s Facebook Likes are by Women
– Pinterest has a total of 16 employees
– Pinterest generates more referral traffic than LinkedIn, YouTube, and Google+ combined
Google+:
– 67% of Google+ Users are Male
– The top occupation of Google+ users is: Student
– The Google +1 button is pushed 5 billion times a day
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Article researched by Kelly Loubet, a social media consultant. Find Kelly @childhood on Twitter.
*Sources: The Marketing Arm , Infographic Labs , The 60 Second Marketer
