Monthly Archives: March 2012

Mar 19, 2012

How Social Data Can Boost Your Business without Busting Your Budget

Join our webcast on accessing social data within your budget- happening tomorrow! Businesses are getting the value of social media […]
Mar 18, 2012

50 (mostly) free social media tools you can’t live without in 2012

Whether you are just starting out in the social media arena or have been at it for a few years, […]
Mar 16, 2012

Standing out amidst the tweeting masses: Part II

The ins and outs of social media relationships between PR professionals and journalists may seem at first glance a complex […]
Mar 16, 2012

13 Media Relations Tips From Michael Smart: Your Questions Answered!

Wow – what a huge response to the Vocus webinar I did this week on how to cut through the noise and land media and blog placements in this rapidly transforming media landscape. I readily agreed when the Vocus folks asked if I’d write a follow up blog post to answer any questions that we didn’t get to. And then it turned out there were 142 questions! I hope you don’t mind that I’ve chosen 13 that best represent the most commonly asked questions from the batch… PLUS: access Michael's webinar on-demand here!
Mar 16, 2012

PR News Roundup 3/16/12: 5 PR Blog posts You May Have Missed

It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! […]
Mar 16, 2012

Let the March Madness Begin

The NCAA March Madness basketball tournament tipped off yesterday with sixty-four teams and the single-elimination rounds continue until the national […]
Mar 15, 2012

Burlington Times-News editor uses social media for engagement & info

How do use social media at your job? “Social media has become an integral part of what we do every […]
Mar 15, 2012

Content Attribution Becomes Hot Topic at South by Southwest

What is the true market value of providing attribution in today’s online media landscape?  Will a set of common behavioral […]
Mar 15, 2012

Amy Gorin – Senior Editor, Weight Watchers

When your mother told you that you should eat your breakfast before you went to school as a kid you […]
Mar 14, 2012

GUEST POST: Showing the Value of Social Media: Selecting the KPIs that demonstrate real results

If you participate in digital marketing, you’re used to having a wealth of data at your fingertips. While measuring SEM […]
Mar 14, 2012

Tweeting amidst the masses: Part I

What do New York Time’s Brian Stelter, the Washington Post’s Howard Kurtz and MSNBC’s Rachel Maddow have in common? Well […]
Mar 14, 2012

PR Wins, Moves & Other News

Here is our bi-weekly roundup of new talent, account wins and other PR industry news. Find out about your competitors and friends, and […]
Mar 14, 2012

Top 10 Family & Parenting Magazines

Keep up-to-date on Cision Top 10, including regular listings of the top 10 newspapers, magazines and broadcast outlets in a […]
Mar 13, 2012

What is Google Play?

Is it a tablet? Google’s new secret wonderland? Nope. Although it would be cool to see a Google tablet, heck […]
Mar 13, 2012

From Zero to Leno: Michael Smart on Pitching Via Twitter

This is the story of how an unlikely PR client made it into Jay Leno’s famous monologue one Friday. Adam Dvorin at New Jersey firm Winning Strategies had been trying and failing for weeks to pitch a new technology developed by his client, the Stevens Institute of Technology. He didn’t give up when he couldn’t find an email address for one of his prime targets, a freelancer who contributes to tech news giant CNET.com. Instead, he tweeted the following…
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