It’s Friday! That means it’s time for our weekly roundup of our top five reads. Check it out!
5: Vocus made a major announcement this week: we acquired email marketing provider iContact! SMB Online Marketing Marriage: Vocus Pays $169M for iContact – via ZDNet
4: Today’s best marketers place a heavy emphasis on personalization. Harper’s Bazaar just sent its March issue to 300,000 subscribers with an individualized, full-page flyer greeting them by name. Ads That Know Your Name: Magazines Push Further Into Personalization – via AdAge
3: A sound content strategy can help you spread the word about your business and earn loads of credibility. Meanwhile, a content strategy plagued by these five far-too-common mistakes can have the opposite effect. Five Ways to Ruin Your Content Strategy and Guarantee Its Failure – via MarketingProfs
2: There are marketing Do’s and there are marketing Don’ts. These two “sins” most certainly fall in the “Don’ts” category. Non-Profit Marketing Sins Apply to For-Profits Too – via B2B Bliss
1: If you think businesses aren’t thinking socially – think again. KLM ‘Meet & Seat’ Lets You Choose Who to Sit Beside Through Social Media – via Simply Zesty
