Monthly Archives: March 2012

Street newspapers on the rise

In a state like Florida, where the homeless population exceeded 56,000 in 2011, Bill Sharpe wondered why people seemed to […]

Finally Final Four

Well here we are. March was brimming with madness and now we are at the culmination of sixty crazy and […]

Links We Love: March 30th

Happy Friday! This week’s list of our top five reads includes an alarming lack of social media measurement, tips for moving social leads into your sales cycle, a lesson from Shankman on merging your personal and fan Facebook pages, WWE’s social push for relevance, and a FoundersCard for tech start-ups. Enjoy!

Freelance science writer uses social media to get story ideas and promote articles

Q: How do you use social media? Which platforms do you like best? Why? “The social media platforms I use […]

PR News Roundup 3/30/12: 5 PR Blog posts You May Have Missed

It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! […]

The rise of Journal Register Company

Only a few years ago, the Journal Register Company (JRC) was one several newspaper publishers filing for Chapter 11. Like […]

GUEST POST: How the Simple Age-Old Narrative is Viral Video Gold

Susan Boyle must be furious with last week’s revelation that Invisible Children’s near half hour tape on warlord Joseph Kony […]

PR & Marketing Wins, Moves & Other News

Here is our bi-weekly roundup of new talent, account wins and other PR and marketing industry news. As you can see, we […]

Is Your Content Marketing Strategy Causing You Social Media Fatigue?

If you’re overworked, sleepless, bored with your own content strategy and haven’t left your chair for more than a journey to the fridge, you're an ideal candidate for social media fatigue. No one likes a bored blogger or a tired Tweeter – so here are the symptoms to look out for and how to avoid them.

In Which We Survive The Hunger Games

This previous weekend was notable in Seattle for its glorious weather (some of us might have seriously considered trying to […]

Viralheat Adds Social Media Publishing With Version 2.0

Viralheat is launching version 2.0 of its social media tools today, an upgrade that takes the product beyond the standard […]

Viralheat Adds Social Publishing in 2.0 Release

Social media management company Viralheat announced the launch of Viralheat 2.0, the update to their robust platform for understanding and analyzing social […]

“HARO Got Me Four National TV Appearances!” Lisa’s Success Story

“Three weeks after responding to the HARO query, I was on a plane to Florida, where I shot four TV appearances on the Daily Buzz,” says media dietician Lisa De Fazio. “One HARO response turned into four national television segments. They got a great expert and I got to be on a national morning TV show.” Read the story of how our HARO service helped change the game for Lisa, and see how it can do the same for you.

Keep kids safe in April

  When: April 21-28, 2012 What: Children can be adventurous. They climb trees, play sports, hop fences, and get dirty. […]

Is Content Marketing Overrated?

Need an affordable way to attract consumers to your brand?  Content marketing can do that.  Want to influence a viewing […]

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