From losing weight to recycling more, with a new year comes new beginnings. Press release service providers, PR professionals and small businesses have some of their own resolutions to focus on come 2012. Due to the evolution of the internet over the past decade, a plethora of tools are now available to small businesspeople that help their brands and organizations compete against much larger companies.
Adding best practices to your press release services is a great New Year’s resolution for PR pros and small businesses. The list below might not trim your waistline, but these tools and practices are definitely some things to look forward to:
- Social Media. Not only does social media help with distributing press releases online, it’s also a great way to reach out to consumers and start real dialogue. PR pros can leverage the opportunities social media offers for having conversations with important people – clients and potential customers alike.
- Videos. A still-frame picture says 1,000 words. A video has 24 still frames per second. Whether it’s 30 seconds or 30 minutes long, the appeal of video to consumers really adds up!
- Search Engine Optimization. SEO helps people find the press releases we’ve distributed and learn about our brands. It also gives hints to people about how reputable we are and where our specialties lie.
- Analytics. Analytics make it easy to quickly discern what sorts of press releases, stories, social media campaigns and web content are most successful and which ones should be improved or avoided altogether.
- Infographics. What a fun concept! Infographics are information in graphic, communicated in an illustrated form. Need we say more?
With the evolution of PR, press release services, content marketing and internet advertising, there are plenty of opportunities to for growing business these days. Businesses great or small could kick-start their own New Year’s resolutions by utilizing the tools above in their marketing mix.
What’s your PR-focused resolution this year?
