It’s Friday! We hope you have a fantastic weekend, but first, have a look at our roundup of this week’s top five reads.
5: We released our annual State of the Media Report this week. It’s got the latest trends and a thorough outlook of the shifting media landscape in 2012 – but how does it affect PR pros? 7 Things PR Pros Should Know About the Shifting Media Landscape – via Ragan’s PR Daily
4: To New York Times columnist Nicholas Kristof, Facebook fans are “real.” His opinion on Twitter followers is a bit different. Question is: Which is more valuable? Nick Kristof: Facebook Subscribers Are More Valuable Than Twitter Users [VIDEO] – via Mashable
3: Content marketing is a great way to build a following, attract customers and grow your business. It only works, however, if your content gets found. 5 Basic SEO Troubleshooting Tips for Content Marketers – via TopRank Online Marketing Blog
2: Twitter is great for engaging one-to-one with customers and building community. But as McDonalds found out with their #McDStories disaster, you have to think things through. Not Lovin’ It: 5 Ways McDonalds Could Have Prevented a Hashtag Nightmare (& How You Can Avoid One) – via MarketingProfs Daily Fix
1: To grow your business, you’ve got to spread the word. Advertising, social media and publicity – especially free publicity from HARO (see #5!) – can help you do just that. DIY Publicity: 13 Things to Do Now – via Inc.com
Let’s see it: What were you reading this week? Post your favorites below!
