This week, Twitter released its 2011 Hot Topics list, a end-of-year rundown of its most tweeted topics, people, stories and hashtags. In second place, behind #Egypt, is #Tigerblood, the term actor Charlie Sheen coined as an explanation for his bizarre behavior this summer.
As the Sheen circus dominated the news agenda and #Tigerblood spread faster than wildfire, one media expert developed a unique perspective on the story.
While many onlookers saw a spectacular public meltdown, The New Rules of Marketing and PR author David Meerman Scott saw in Sheen a master of real-time media manipulation and content creation at work. Here’s a previously unpublished interview with David at the height of #TigerBlood fever, in which he explains why.
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