Monthly Archives: November 2011

Taking the Good with the Bad: Sentiment Analysis in the Age of Social Media | Guest Blog

Search engines used to have it so easy. Their bots could crawl all around the internet and just index everything, […]

Editor at Runner’s World uses different strategies for each social media platform

Q: How do you use social media at your publication? Which platforms do you like best? “We use Facebook and […]

PR in the Age of Social Gaming

As of late 2011, Facebook boasted over 800 million active users, and as social media becomes more pervasive in our day-to-day lives, […]

Five Reasons Why PR Pros Matter, No Matter What

Let’s face it: people make assumptions, and public relations helps quell assumptions made about you and your business. For instance, because of the famous Jaws film franchise most of us see sharks as vicious, stop-at-nothing man-eaters. In reality, roller coasters, hot dogs and lightning kill more people every year. If only sharks had realized the value of hiring a good PR team.

Three tech terms that PR and marketing pros should understand

Public relations and marketing professionals I talk with sometimes express frustration about  technology terms that get bandied about in our […]

Infographic: (Migraine) Headache-Be-Gone

If you’re a chronic sufferer or have had the occasional migraine headache, you know how debilitating they can be. They […]

Top 10 Country Music Radio Stations in the U.S.

Keep up-to-date on Cision Top 10, including regular listings of the top 10 newspapers, magazines and broadcast outlets in a […]

Five years later: sports coverage, the tweet, and related things

If the first half of the last decade saw the Internet alter the landscape of sports media, the last five […]

10 Internet Memes PR Pros Can Learn From

What is it about those sayings, songs and videos that we all talk about and can’t forget?  One takes hold […]

The WOMMA Summit 2011 Hits the Strip

Best and next practices for social media marketing pros. That’s what you get for waking up in Vegas starting November […]

Make Your Twitter Presence Soar

With 300 million registered profiles and 460,000 signups per day, how does one stand out from the crowd and shine […]

Facebook for PR Pros Q&A

Last week we hosted the webinar “Facebook for PR Pros.”  We had a lot of great questions and unfortunately couldn’t […]

Frequently Asked Questions in Social Media Monitoring

Social media monitoring isn’t exactly a household name… yet. In the meantime, there are obviously a lot of questions asked […]

Viralheat is now on Google+!

Google’s announcement today that it had officially launched its Pages feature has everyone talking about the new, much-anticipated addition. Now, local […]

Goals of a Community Manager

Ok, so you’re a community manager and the company has high hopes for what you can potentially do for the […]

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