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Q: How do you use social media at your publication? Which platforms do you like best?

“We use Facebook and Twitter primarily (though we are on Foursquare and Tumblr – those presences are less developed), and our strategies are a little different for each. Since Facebook allows for commenting and discussion, that’s where we try to ask more open-ended questions and engage our community. On Twitter, people are more likely to share our stuff, so we try to provide content that’s either servicey or just really unique. Both platforms are about lending a human voice to our brand and engaging directly with our readers.”

Meghan Loftus, associate multimedia editor
Runner’s World
(610) 967-8518
meghan.loftus(at)rodale.com
Twitter: @runnersworld
@Facebook
www.runnersworld.com

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