This week’s featured profile is… iPhone 4s!

Today is the first day of availability for the newest iPhone model. While last week’s announcement left some disappointed, pre-ordering was made available last Friday and the phones hit stores today. There has been a variety of attitudes and opinions about the “new model” — the sentiment of which we captured as a snapshot using our Social Sentiment Chrome plugin for TwitterAccording to @viralheat the sentiment for “iphone4s OR “iphone 4s”” is 44% positive, 17% negative and 38% neutral across 440 tweets

Here’s a quick look at some of the social media activity about the iPhone over the past week leading up to its release:

  • Over the past 7 days, there have more than 60,979 mentions posted about the iPhone 4s across the social Web.
  • There were 43,612 unique authors on Twitter with a total potential impact of 26,425,589 people.
  • Twitter users didn’t feel very strongly one way or another, with about 55% of the mentions expressing positive sentiment, 27% neutral and 18% negative.
  • On Facebook, users were a little more positive, expressing 69% positive sentiment, 20% neutral and 11% negative.
  • The top influencers by impact on Twitter (excluding publications) are @elizadushku (“Truth be told: I really want an iphone 4s”), @karaswisher and @nukman based on number of followers.
  • @viralheat identified 6,674 leads with its Human Intent feature.
  • On Twitter, 59% of mentions contained links and the top day for posting was Sunday.
  • The top six countries sharing on the real-time Web were United States, Japan, Germany, United Kingdom, France and Spain.
  • Here are some iPhone 4s tweets, just for fun:
    • @Paritrooper: ‘Twas the night before iPhone 4S and all thru the house not a techie was stirring…they’re in line outside an Apple store!
    • @howshebe: It’s 1:30am Sooo many ppl in line for the #iphone4S #applestore
    • @AcaciaScalise: Still conflicted! iPhone 4s. Or blackberry! I mean I want bb for bbm! But with the new app whatsapp woejfehjhoefw! Idk! HELP
    • @ChaseSelcer: Waking up in 6 hours to stand in line for 2 hours to get my iPhone 4S! Woohoo! I haven’t woken up this early in like a month 😉 #homeschool
    • @mellowyelloww: getting iPhone 4s tmrw. think I’m gonna miss all my android tricks
    • @mrburns05: With my brother @ Apple Store , gonna try to finish entire series of Band Of Brothers before 8am #iPhone 4S launch

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courtney@viralheat.com'

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