Since she’s been mentioned in 2 of our 3 blog posts this week and she’s our usual “Roundup” girl here at Cision Blog, I figured I’d keep the trend going by letting you know I’m filling in for Yvette Pistorio on this week’s PR News Roundup. Here’s my list of the top 5 PR Blog posts you may have missed (in no particular order):
Do Social Signals Drive Traffic?
As a regular blogger on SEOmoz, I’m very interested in what drives traffic to our posts. Of course, there’s the usual realm of referrers and keywords, but lately I’ve been curious about how social signals (including Google’s new +1) correlate with traffic. In other words, how much more traffic will a post get because it gets more Tweets, Likes, or +1s?
Google, Zagat and Yelp: A Reviews Perfect Storm
By now you may be aware that Google made another purchase yesterday. This time they jumped into the deep end of the places review game by buying the venerable review service Zagat’s. They have made no bones about what this means to the Google local offering which is still in flux and coming together one purchase and baffling systems change at a time.
How to Get Your Content Found: Tips from Content Marketing World
More companies are engaging in content marketing strategies to build their brands, generate leads, and boost thought awareness than ever before. These companies are writing blogs, creating podcasts, producing videos, releasing reports, and designing infographics. But what happens after the creation phase?
A Content Marketer’s Guide to Social Media & Search Strategy
What happens on the internet in 60 seconds? 1,500 Blog Posts, 60 New Blogs, 98,000 Tweets, 20,000 Posts on Tumblr, 600+ New Videos Uploaded to YouTube, 6,600 Images Uploaded to Flickr, 79,000+ Facebook Wall Posts and over 695,000 Facebook Status Updates. What does all that activity have in common? It’s content, it’s social and presents a ripe opportunity for optimization.
Alternatives to sending a press release
It’s my firm belief that list-building services—while making reporter list-building extremely easy—have also created a generation of lazy PR professionals.
Sure, it’s nice to pull a minty fresh list out of that database. That’s the easy part. Now it’s your skill and creativity that will get your news in front of those reporters.
And a recap of what happened on Cision Blog
You’ve probably been hearing a lot about paid, earned and owned media and the importance of sharing branded content (owned media) on social media sites to increase the chance of that content being shared (earned media). Through all this chatter, we saw an opportunity in the marketplace for a service that would allow PR and marketing professionals to host their company’s branded content all in one place to help them to better engage with consumers, journalists and influencers – the people that matter most.
Last week, fellow Cision Blogger Yvette Pistorio and I hosted the free Cision webinar “Twitter 201.” There were so many great questions, we couldn’t answer them all in an hour, so we’ve taken the opportunity to answer them here on the blog today. Read on for answers about Twitter influence measurement, peak tweeting times, hashtags and personal vs. professional branding. You can also check out future free webinars on Cision’s Resources Page.
Creating a feedback loop for your branded content
Fellow CisionBlogger Yvette Pistorio pointed me to a pretty good post over on Hubspot last week, 5 Vanity Metrics to Stop Measuring (And Better Alternatives). It touched on a concept I’ve been thinking about as I’ve been reading Marshall Sponder’s very insightful new book, Social Media Analytics: Effective Tools for Building, Interpreting and Using Metrics (which has reached No. 1 on Amazon’s Market Research book category).
