Monthly Archives: September 2011

Sep 15, 2011

Social search is not new

Note: Guest blogger Roupert Muller is an aficionado of life, sports fan, curious and has a soft spot for things […]
Sep 15, 2011

The Semantic Web inches closer to reality for media and communications pros

The insightful presentations here at the Semantic Web Media Summit in New York yesterday have me thinking about a line […]
Sep 15, 2011

Are e-Textbooks Taking Over the Classroom?

Are college students willing to give up sex and dating to never have to carry another textbook in their life? […]
Sep 14, 2011

Case Study: DMEF

We’re often asked how other brands/companies/agencies use and have used Viralheat, and we’re fortunate to have such great clients that […]
Sep 14, 2011

#VocusChat Recap: @PeterShankman talks #SmallBiz

Couldn’t make today’s #VocusChat? No worries - we've got you covered. Peter Shankman, our new VP and Small Business Evangelist, shared his thoughts on the issues and opportunities facing small businesses, and we've posted all the highlights.
Sep 14, 2011

Putting the Fairness Doctrine to rest

When the FCC first imposed the Fairness Doctrine on broadcasters in 1949, it was meant to provide the listening and […]
Sep 14, 2011

Client Story: PitchEngine, the PR tool you didn’t know you needed

The social media release is no new concept, but in speaking with some of PitchEngine’s customers recently, I have learned […]
Sep 14, 2011

Press Releases as One of the Most Important Aspects of Marketing

“Press releases are one of the most important aspects of marketing.” These are words not from us, but from a […]
Sep 13, 2011

5 Tips for Using Facebook Pages

Facebook Pages can be an effective way to connect with your audience and customers if done correctly. Unlike Twitter (where […]
Sep 13, 2011

3 Ways to Use Foursquare for B2B

It’s pretty clear that Foursquare can be an effective marketing tool in the B2C world. Check-ins mean prizes, discounts and […]
Sep 12, 2011

Social Media Marketing and Content Creation Done Right

Social media. Sure, it’s a fun way to find, create and share information, but are you doing it right? The […]
Sep 12, 2011

Help encourage dog adoption in October

When: October What: Getting a dog is a big decision. Before getting a new puppy, factors such as size, energy […]
Sep 12, 2011

VMS Video Monitoring Service Bankruptcy: A Sign of Things to Come?

The recent Chapter 7 announcement by video monitoring service VMS is an indicator of the rapidly-changing landscape of PR and Marketing, says Vocus’ Director of Product Management Kye Strance. While still a cornerstone of public relations, print and broadcast monitoring is being rapidly supplemented by the expanding needs of social media and online engagement. The PR and marketing software providers who last will be the ones who address the interconnectedness of all the channels we now communicate through.
Sep 11, 2011

Tecca

After only a year since its launch, Tecca has established a comfortable tech space run by seasoned staffers for every level of geek.
Sep 9, 2011

Links We Love: Friday, September 9th

It’s been raining non-stop here on the east coast. Good thing we have green grass and blue skies year round inside of Vocus Town! That doesn’t mean it’s been a dry week for us though. While it was pouring outside, the week’s articles have been pouring in. Not to mention, we made the super huge fantastic announcement that Peter Shankman has joined Vocus as VP and Small Business Evangelist (fancy title huh?). Before you take off for the weekend, though, here are the week's top recommended reads.
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