Photo courtesy of Chico Rei via Flickr
It’s pretty clear that Foursquare can be an effective marketing tool in the B2C world. Check-ins mean prizes, discounts and greater loyalty too. But what about Foursquare for B2B? Is this platform relevant? Here are 3 great ways to leverage Foursquare…
Events
A Foursquare feature that is helpful at events is the ability to see everyone signed in at a venue. This allows a company to connect with key industry contacts or reach out to customers/prospective customers and let them know you are there too.
“For B2B companies, it is likely that as the adoption of Foursquare increases the trade show marketing will change,” said Kipp Bodnar on HubSpot Blog. “Trade show marketing success is predicted on the ability to connect and build relationships with potential customers. Foursquare or other location-based services will only help facilitate this connection. Additionally creative businesses will replace or augment event sponsorships with promotions and activities on Foursquare,” he added.
Using Foursquare could be used to build booth traffic by rewarding attendees with badges or prizes. Have people check-in at your conference booth, upload a picture, leave a tip reminding them about your session and when they do the actions left behind – give them a special giveaway or prize. Which brings me to my second point…
Incentives or rewards
Knowing what your contacts like to do will give you insight on ways to reward them. If your contacts are checking into Starbucks each morning, a gift card would be a great reward for an upcoming incentive program. You can also provide incentives for attendees of events to check-in at your booth, such as a demo of your product or some swag (everyone loves free stuff).
Sponsorships and advertising
Find out where your contacts check in regularly. If it is at a certain type of location, then you may want to consider potential sponsorships or advertising opportunities with that business or venue.
So the answer is sometimes it’s relevant for B2B. You don’t have to be on every single social platform, but you do need to be on the same ones that your audience is.
