Monthly Archives: September 2011

Sep 30, 2011

A year of paywalls

Several years ago the paywall debate was in full swing. While naysayers argued that paywalls wouldn’t work, newspapers across the […]
Sep 30, 2011

Links we Love: New Facebook Edition

It was a big week in social media with the announcement of the new Facebook changes such as the new […]
Sep 30, 2011

Top Ten Books to Help PR Pros

Reading and learning is one of the simplest and best ways to grow as a practitioner in any field – especially as a PR Pro. With ever evolving ways to engage and attract target audiences, there too are new books outlining best practices and how-to tips. Here are our picks for 10 books a PR pro shouldn’t live without!
Sep 30, 2011

“Fun Fact” Friday — 9/30: Old Spice

You’d be hard pressed to find anyone who hasn’t been exposed to the recent Old Spice campaigns featuring witty statements […]
Sep 30, 2011

WAA Symposium Comes to Microsoft Campus on Monday

Next Monday the Web Analytics Association will hold a symposium at the Microsoft campus in Redmond and we’ll be there […]
Sep 30, 2011

PR News Roundup 9/30/11: 5 PR Blog posts You May Have Missed

It’s time for my weekly round-up of the best blog posts I have seen around the web this week! Here’s the […]
Sep 29, 2011

Peter B. Collins connects with listeners via social media

Q: Do you use social media for your job? If so, how does it help you? “Yes, Facebook and Twitter. […]
Sep 29, 2011

Longoria makes Twitter explode – happens to send Rays to the playoffs too.

I had the opportunity to attend the last Mariners game of the year last night thanks to my wonderful co-worker. […]
Sep 29, 2011

Viral Video 101

Ever wonder how to make your brand video go viral? A little time and a lot of creativity can get […]
Sep 29, 2011

#VocusChat Recap: @DBreakenridge Covers Digital PR and Marketing

Vocus owes a huge thank you to Deirdre Breakenridge who was our wonderful guest on #VocusChat yesterday. She provided such incredible insight and we have all the highlights right here.
Sep 28, 2011

How newspapers are using Facebook to connect with readers

  Much attention has been focused lately on how Twitter is revolutionizing the way that news is disseminated. Now Facebook […]
Sep 28, 2011

HARO Helps Hail Heroic Hound (And Other Success Stories)

When Richard Schulenberg of Los Angeles suffered a heart attack while gardening, his dog Falstaff leapt to the rescue, barking relentlessly to raise the alarm until help arrived. We know this thanks to a HARO publicity alert: when Falstaff’s owners spotted a journalist’s request for tales of animal heroism in afternoon’s HARO email, they got in touch and ended up starring in a US News & World Report feature.
Sep 28, 2011

Headed to the Bay for Oracle OpenWorld 2011

Next Monday marks the start of the 2011 Oracle OpenWorld event and we’ll be there all next week exhibiting as […]
Sep 28, 2011

Client Story #3: PitchEngine, the tool you didn’t know you needed

Over the last few weeks, I’ve posted Q&A with some of PitchEngine’s most loyal clients in hopes of showing our […]
Sep 27, 2011

Advocacy is the New Loyalty

Last week I attended WOMMA’s Talkable Brands Exchange event in Seattle. It was a great day of knowledge forums where […]
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