Monthly Archives: August 2011

#PRWebchat on How to Accelerate your Press Releases with Social Media

Join us this afternoon for #PRWebchat on Twitter with Vocus‘ PR manager Cassie Pean. Cassie and I will be talking […]

Interesting Read: Some Surprising Findings from Social Media Research

Ran across this post today on Social Media Research sharing 8 findings about how Twitter and Facebook users socialize with […]

Community newspapers in North America have stabilized

Digital campaigns and social Web interaction may grab the headlines in public relations trade media, but most PR pros I […]

TBD, one year later

At its inception, TBD was touted as the future of hyperlocal media coverage that was going to bring local journalism […]

Media Coverage Made Simple

6 quick steps guided by magazine media relations expert Rebecca Bredholt, a veteran of our Vocus media research center. We […]

How Vocus Helped a Bail Bonds Company Build a Brand

For years, says Eric Granof, Chief Marketing Officer of AIA, bail agents have fought an uphill battle. Although they assist clients who are in trouble with the law, they’re not always depicted as a helping hand. With a little help from Vocus, though, Eric and AIA are changing things. Now, they’ve built the industry’s first national brand, ExpertBail. Here’s how.

Introducing the Cision Influence Rating

We’ve been talking about how to identify and engage influencers on CisionBlog for some time, and yesterday we announced a […]

Five Experts. 6000 Of You. Now It’s On-Demand, Anytime and Free!

To the 6000+ people who attended Reach. Influence. Repeat, enjoyed the expert presentations, took part in the QA sessions and set the social networks abuzz as you joined the conversation: thank you. We’re now making the whole event accessible on demand, free, for the next six months. Even if you didn’t attend, you can get five expert online tutorials in online marketing and PR, absolutely free. Here’s how.

Using Social Analytics to Make Ad Campaigns Stick

Back in 2001, Skittles ran a great social media-style ad campaign before social media existed. The candy launched a public […]

Is the Return Greater Than the Risk for Pharma Companies’ Investing in Social Media?

While social media takes over what sometimes feels like every aspect of our lives, the pharma industry is facing some […]

We love our clients!

Thought we’d take the time to share this quick and awesome video one of our clients shared with us yesterday […]

This September, help parents keep their babies safe

When: September What: When parents are just bringing home a newborn, they often have a case of the jitters. For […]

The long and short of long-form branded content

It’s hard to argue that the social Web hasn’t shortened our collective attention span. We have grown accustomed to the […]

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