Monthly Archives: August 2011
Aug 4, 2011
#PRWebchat on How to Accelerate your Press Releases with Social Media
Join us this afternoon for #PRWebchat on Twitter with Vocus‘ PR manager Cassie Pean. Cassie and I will be talking […]
Aug 4, 2011
Interesting Read: Some Surprising Findings from Social Media Research
Ran across this post today on Social Media Research sharing 8 findings about how Twitter and Facebook users socialize with […]
Aug 4, 2011
Community newspapers in North America have stabilized
Digital campaigns and social Web interaction may grab the headlines in public relations trade media, but most PR pros I […]
Aug 3, 2011
TBD, one year later
At its inception, TBD was touted as the future of hyperlocal media coverage that was going to bring local journalism […]
Aug 3, 2011
Media Coverage Made Simple
6 quick steps guided by magazine media relations expert Rebecca Bredholt, a veteran of our Vocus media research center. We […]
Aug 3, 2011
How Vocus Helped a Bail Bonds Company Build a Brand
For years, says Eric Granof, Chief Marketing Officer of AIA, bail agents have fought an uphill battle. Although they assist clients who are in trouble with the law, they’re not always depicted as a helping hand. With a little help from Vocus, though, Eric and AIA are changing things. Now, they’ve built the industry’s first national brand, ExpertBail. Here’s how.
Aug 2, 2011
Introducing the Cision Influence Rating
We’ve been talking about how to identify and engage influencers on CisionBlog for some time, and yesterday we announced a […]
Aug 2, 2011
Five Experts. 6000 Of You. Now It’s On-Demand, Anytime and Free!
To the 6000+ people who attended Reach. Influence. Repeat, enjoyed the expert presentations, took part in the QA sessions and set the social networks abuzz as you joined the conversation: thank you. We’re now making the whole event accessible on demand, free, for the next six months. Even if you didn’t attend, you can get five expert online tutorials in online marketing and PR, absolutely free. Here’s how.
Aug 2, 2011
Using Social Analytics to Make Ad Campaigns Stick
Back in 2001, Skittles ran a great social media-style ad campaign before social media existed. The candy launched a public […]
Aug 2, 2011
Is the Return Greater Than the Risk for Pharma Companies’ Investing in Social Media?
While social media takes over what sometimes feels like every aspect of our lives, the pharma industry is facing some […]
Aug 1, 2011
We love our clients!
Thought we’d take the time to share this quick and awesome video one of our clients shared with us yesterday […]
Aug 1, 2011
This September, help parents keep their babies safe
When: September What: When parents are just bringing home a newborn, they often have a case of the jitters. For […]
Aug 1, 2011
The long and short of long-form branded content
It’s hard to argue that the social Web hasn’t shortened our collective attention span. We have grown accustomed to the […]
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