Monthly Archives: August 2011

Viralheat Set to Disrupt Sentiment Analysis Market With Free API

The need to understand social media has been around for a few years now. Companies are increasingly realizing that the […]

Ann Handley Interview: Why You Need to Be Publishing Content

Ann Handley, marketing expert, blogger, Chief Content Officer at MarketingProfs and co-author of Content Rules, is an advocate of content creation, content distribution and content marketing as essential tools for every business. We interviewed Ann and found out why it works for everyone, as well as how Kodak’s former CMO turned her into a Kodak customer with a single, well-aimed piece of content marketing.

Our sentiment API has arrived!

Hey developer friends, this one’s for you! Today, we’ve made our sentiment API available for free to users signed up […]

5 Staples PR Can Borrow from Marketers

This post was written by Barbara Rozgonyi, founder of CoryWest Media, LLC and publisher of wiredPRworks.com What do you see on the […]

Measuring ROI for Paid, Earned and Owned Media

This post was written by Gini Dietrich, Founder and Chief Executive Officer, Arment Dietrich Inc. Measuring the return-on-investment for paid, earned, […]

Autumn Begins

When: September 23 What: The autumnal equinox is when the sun lines up with the earth’s equator and the day […]

This Month’s “Don’t-Miss” Webinar

Take it from Cheryl Lawson–a long time PRWeb client and experienced events specialist: using press releases combined with social media […]

Paid, earned, owned media: An interview with Sarah Evans

Social media is bringing about a change. It’s affecting how PR and marketing agencies function on a day-to-day basis and […]

Buyer Profiling for B2B Social Marketing

Senior VP and CMO at Dell, Karen Quintos, wrote in her forward to the new book Social Marketing to the […]

Join the Blogger Relations #VocusChat with Gini Dietrich on Wednesday!

We’re gearing up for round two of our #VocusChat Twitter Chat with Gini Dietrich on Wednesday, August 24th. Blogger outreach is becoming a big part of PR strategy, but it’s very different from traditional media relations. Find out why and put your questions to Gini via Twitter this Wednesday!

Free API For Sentiment Analysis From ViralHeat

If you use tools such as Radian6 to analyze how the social Web is talking about your company, brands or […]

Viralheat API Frees Sentiment Analysis for All

When it comes to sieving through unstructured data, there’s a great deal of interest from several industries, from advertising to […]

iPad app world

Earlier this month, the Audit Bureau of Circulations released a report showing that consumer magazine newsstand sales fell 9.2 percent […]

Links We Love: August 15-19, 2011

5) Content Marketing, Relevance and Evil Aliens (Two Bananas Marketing) There is no magic content bullet, and there is no […]

PR News Roundup 8/19/11: 5 PR Blog Posts You May Have Missed

It’s time for my weekly round-up of the best blog posts I have seen around the web this week! Here’s […]

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