Monthly Archives: August 2011

Aug 26, 2011

Links We Love: Friday, August 26th

This week has been a crazy week over at Vocus. We survived our first earthquake and last week at the old Vocus headquarters! Not to mention, there’s an impending hurricane coming our way! But we haven’t forgotten about you guys! Even as we wrap up the last Friday in this crazy month of August, we have a ton of great marketing and PR resources to share with you guys. Happy Friday everyone!
Aug 26, 2011

“Fun Fact” Friday — 8/25: Words With Friends

To celebrate the end of each week and share some sweet Viralheat stats with all of you regularly, we’ve created […]
Aug 26, 2011

PR News Roundup 8/26/11: 5 PR Blog posts You May Have Missed

It’s time for my weekly round-up of the best blog posts I have seen around the web this week! Here’s […]
Aug 25, 2011

Top 10 Most Influential Local Television Health Reporters on Twitter

This list includes the most influential local television health reporters on Twitter generated using Klout score. The Twitter handles are maintained by […]
Aug 25, 2011

Ann Handley Interview: How to Start Content Marketing

Here’s the second part of our video interview with Ann Handley: this time, it’s all about the ‘how’ of content marketing: how it can entail social networking, curating other people’s content, and writing blog posts, whitepaper and reports – all the while promoting your brand, products or services in the process. Take a look and learn how to get started, how to tell a good story, and how to turn that great story into a sale.
Aug 25, 2011

It’s Twitter only for Fresno Bee ag reporter

Q: Do you have a preference for Facebook or Twitter, and what do you use it for? “For me it’s […]
Aug 25, 2011

The Future of Media

In August 2011 Cision presented a live virtual event which featured 30 of the leading public relations, marketing and media influencers answering 15 questions in 60 minutes about the changing media landscape. The discussion brings into focus the new story of PR and marketing.
Aug 25, 2011

Alan Schwarz – National Education Correspondent, The New York Times

Veteran reporter switches beats at The New York Times.
Aug 25, 2011

Online Reputation Management with Steve Plunkett

Remember that kid on the playground that spread rumors about you, and you didn’t know it until you heard all […]
Aug 25, 2011

#VocusChat Recap: Gini Dietrich on Blogger Relations

On Monday, our #VocusChat featured Gini Dietrich talking to us about blogger relations and how PR pros are a bit different. We’ve gathered the bet tips we got from Gini and #VocusChat participants, including advice in pitching, developing a strategy, grabbing attention, developing relationships and building a network of the right people. If you’re even considering blogger relations, this is worth a look.
Aug 25, 2011

3 Twitter Misconceptions

Social media, and Twitter in particular, has proven to be a powerful tool for brands and individuals to connect in […]
Aug 25, 2011

How Ethics in WOMM Affect the Social Media Industry

Marketing is purposeful communication which depends utterly on trust. Trust is a valuable, precious commodity that has to be earned […]
Aug 25, 2011

The Future of Media: Radical Integration

On Tuesday, Cision presented the Future of Media: Radical Integration, a 60 minute virtual event examining the new marketing mix […]
Aug 24, 2011

The continued evolution of aggregation: the human factor

Not so long ago, job titles like “aggregator in chief” and “curator” would have sounded completely foreign to those working […]
Aug 24, 2011

Interesting Article: “Cracking Down on Fake Reviews”

Who hasn’t been sucked in at one point or another by a fake review?  You start reading, eagerly taking in […]
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