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Steve Plunkett PRWebRemember that kid on the playground that spread rumors about you, and you didn’t know it until you heard all of your classmates gossiping about you? Well that kid is all grown up, and is still lurking on social media. He and others could potentially ruin your brands reputation if you’re not actively listening and responding in the online sphere. This is called online reputation management, or ORM.

Today’s #PRWebChat on Twitter will cover the do’s and don’t of ORM, including the best free and paid tools for ORM and and the best ways to address negative sentiment online. Our guest is Steve Plunkett, senior search and social media strategist at Rockfish.

Join in on the conversation at 2pm EST by following @PRWeb on Twitter and hashtag #prwebchat in TweetDeck, TweetGrid or TweetChat.

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About

I drive go-to-market content, SEO and social strategy for multiple brands at Cision, an earned media software intelligence company.

Your content program is only as good as the stories you are telling. I engage and inspire audiences with interactive and multimedia projects that serve all areas of the funnel and have experience scaling content programs globally to drive brand awareness, leads and revenue for the business. I own our keyword strategy and non-technical SEO for the business.

I revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel campaign strategy that promotes discoverability, search rank, audience awareness, credibility, and ultimately more topline revenue growth. I also helped with our rebrand and watched Cision go public in 2017.

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