It’s about that time again. We’ve rounded up some of our favorite reads this week in the world of marketing, PR, social media, and small business.
As communications professionals, we’re always looking for new resources and tools to add to our toolkits. Deirdre Breakenridge shares a few tools that communications professionals will find useful: Enhance Your #PR Technology Toolkit.
We all know that Twitter is not just about disseminating information. In order to be successful on Twitter, you must engage. Tweet, retweet, reply. Finding the value of engagement on Twitter.
Using Video in your press release is a great way to engage your audience, drive traffic, and tell a better story. But what are some steps to remember when creating a video for Youtube? 7 tips for a successful YouTube video.
According to these stats, it looks like journalists and PR people are continuing to turn to each other despite an increase in the use of social media. PR and Journalists Unite: Thanks to Social Networks?
Social media has presented a huge opportunity for PR pros, but it’s also created the next biggest challenge: Measuring it! PRSA’s chair weighs in on ‘PR’s next great challenge’: Measuring social media.
