Phew! It’s been a busy week for us here at PRWeb…but don’t worry, we’ve still got your top reads of the week in PR, small biz and social media below:
5) Survey: Customers most loyal to regular discounts, not one-offs (BizReport)
According to new data from RetailMeNot, most consumers (82%) are more loyal to merchants offering regular discounts, not one-offs or occasional coupons. So, should your holiday strategy begin early this year to engage and build up a more loyal base?
4) What’s better than an excited customer? (Neuromarketing)
Think the way to sell more is to have a frenetic pitchman whip customers into a buying frenzy? Actually, a new study shows that relaxed customers are bigger spenders.
3) Enhance your PR technology toolkit (PR 2.0 Strategies)
There are a number of excellent tools available today that help you develop strategy, analyze relationships, add to your productivity and visualize the affects of social communications. I’ve come across a few tools that help the PR professional, when time is precious and social media accuracy is a must. Here are a few we think you will find useful.
2) 3 ways to make your website more sharable and get more traffic (CreateHYPE)
We do what we see others doing. We post photos, we write blog posts, and we link to other websites. But are we missing the point? In today’s online landscape, simply having a website just doesn’t cut it anymore.
1) 6 steps to getting more of the right people paying attention to you (SmartBlog on Social Media)
How do we get the right people to pay attention to what we’re doing for them? Try these six steps to earn and keep the attention of the people you want to reach.
If you liked this post, you may also enjoy: Social Signals: Morphing the Search Engine Outlook
(Photo credit – Flickr Creative Commons: CarbonNYC)
