Ran across this post today on Social Media Research sharing 8 findings about how Twitter and Facebook users socialize with brands by, liking, following and friending. I thought you may find it interesting as well.
Here are some things you’ll learn more about:
- The social behavioral differences between customers and non-customers
- The topics Twitter participants expect from brands
- How frequency and content topics change social participation
- How coupons stimulate sales from current consumers not new ones
- How homepage feeds are evolving with the increased use of social media
While the findings mostly validate what you might expect, they demonstrate the need for brands to find the right voice to produce content that really fits with the psychographics and demographics of their audience. Take your new found knowledge and put it to work using our detailed guide to social media planning.
Jackie,
~Social Intelligence Crusader
Jackie Kmetz
Director, Community Sales & Education | Visible Technologies
phone: 425-957-6056 | fax: 425-671-8910
Twitter: speedyjackie | LinkedIn: jackiekmetz
