“A lot of time,” says Ann Handley, the Chief Content Officer at MarketingProfs, “the tendency is to say: we need a blog. We need to be on Facebook. We need a Twitter stream. But you really don’t. What you really need to do is say: ‘Why are we doing this?’ and let those strategy questions drive what tools you are going to use and what you are going to do.”
Here’s Ann in the second part of our video interview, discussing the ‘how’ of content marketing: how content can involve engaging on social networks, curating other people’s content, or writing blog posts, whitepaper and reports – all the while promoting your brand, products or services in the process.
Watch the video to learn you can get started, how to tell a good story, and how to turn that great story into a sale.
