PEWresearch has published some pretty interesting social media metrics: more and more adults are watching videos online. With the spread of video sharing sites like YouTube, 5% more online adults than last year watch videos online. Compared to five years ago, adults have been watching a whopping 28% more online videos.
This research proves that brands can reach an even wider audience than previously thought through posting online videos. No matter what their target demographic is, building a social media presence on video sharing sites like YouTube and Vimeo is a great idea for any brand.
Some other fascinating tidbits from the PEWresearch study:
- Rural users are now just as likely to have used these sites as those who live in urban areas
- Non-white adult internet users are more likely to share videos than whites
- Amongst adults, parents are much more likely to have used these sites than non-parents
To read up on PEWmetrics entire findings, you can read their article here.
Jackie Kmetz
~Social Intelligence Crusader
