Busy this week? Don’t worry, we’ve got the top 5 reads of the week in PR, marketing and social media:
5) How to use Twitter (Cheryl Lawson on Storify)
Cheryl Lawson uses Storify to create a post with the most comprehensive posts on how to use Twitter, including infographics. Excellent use of a new content curation platform!
4) The Top 10 Marketing Sites for Social Media Marketing Trends (Brian Solis)
Ihe Pivot Conference team set out to learn more about the state of social advertising and the future ahead by conducting an industry survey of 230 brand managers, executives, and marketing professionals. They also asked participants to share their favorite sites, blogs, and newsletters for learning the latest about social media marketing trends.
3) Holiday pitching tips that will get you on an editors ‘nice’ list (Ragan’s PR Daily)
Pitches for winter holiday stories are among the least creative and most tedious that editors receive. This year, avoid the most common holiday outreach mistakes with a simple test.
2) How To: Squeeze More Search Traffic by Updating Your Old Blog Content (G34 Media)
The important part of blog-specific keyword research is to identify those (unexpectedly) high-potential keywords and squeeze more traffic from them. The first thing to do is to dig into your traffic analytics of course, create the list of the pages that are generating much search traffic and help them by linking to them from within content.
1) Reputation management for small businesses (Small Biz Bee)
Online reputation management is more important than ever, and the same basic SEO techniques will no longer suffice. Businesses are now shown on a wide variety of channels and must create a detailed plan to manage their online reputation.
What are your favorite posts of the week? Share them with us in the comments section below!
(Photo – Flickr Creative Commons: Lel4nd)
