Here are the best reads this week in PR, media relations and writing:
5) Email Press Release Optimization Circa 1999 (Adam Sherk)
Adam’s press release writing rules still hold true over 10 years later in this revisit to a past blog of his. The proof is in the pudding…or, er…email: keep it short, don’t use buzzwords and keep it relevant.
4) 3 PR Lessons to Learn from Star Wars (The Future Buzz with Adam Singer)
I know what you’re thinking: what PR lessons could you possibly learn from Star Wars? Well, read on to find out.
3) 5 News Writing Tips for PR Professionals (inkhouse)
Crafting compelling leads does more work than you think!
2) What journalists are looking for and how to get their attention (cpcommunications)
Journalists work in a fast-paced, high-pressure environment everyday and are only looking for stories which capture their attention right away. They constantly receive media releases, phone calls from PR consultants and emails about the latest and greatest product or business ideas. So to make sure you are noticed there are a few things to keep in mind when contacting the media.
1) Creating Killer Calls to Action (Small Business Trends)
A call to action is messaging that encourages the reader to do something: click, call, buy or download. Without using the appropriate wording, visitors to your site may be left not feeling the urgency you want them to, and they may leave. It’s important to catch them while they’re in the mode to do something further.
What are your favorite reads this week? Post your most interesting links in the comments section below!
If you enjoyed this post, you might also like: 5 Puns to Try in Your Next Press Release
(Photo credit – Flickr Creative Commons: dcJohn)
