Does your company have a corporate responsibility program in place to tackle all aspects of doing business? My recent article, “Social Media for Social Responsibility” is featured in today’s Business 2 Community. Here’s an excerpt and link to the full article …
Just because your customers love your products doesn’t mean they won’t leave you because they aren’t sure you are being socially responsible (i.e. being a steward for human well-being, the environment, animal rights, and the global economy. Social media can help a company genuinely understand its customers. And knowing what your customers value, ensures you build a corporate responsibility program that is willing to tackle these aspects of doing business.
