Bestselling author and marketing expert David Meerman Scott wowed the UC this morning with a unique perspective on the Charlie Sheen saga: how the actor became a master of content creation. By becoming a one-man self-publishing powerhouse via Twitter and UStream, David says, Sheen was able to control the language, content and direction of the story. From David’s point of view, Sheen is a case study in media mastery that should teach seasoned PR pros and marketers a thing or two (and a half). Here’s more…
