Taxes

(Photo – Flickr Creative Commons: alancleaver_2000)

Tax season is coming. For some, that refund check can’t come soon enough.  For others, April 18th (yes, it’s not the 15th this year) is the worst day of the year.  Check out April’s Tax Day top 5 – these releases are attention-grabbers and are way more fun than a 1040.

GetRichSlowly.org Reveals the True Cost of Tax Preparation
Getting your taxes done is necessary – but it sure isn’t cheap.  And they’ve got some great stats to back it up.

Tax Expert Carlos Marquez Encourages Small Business Owners to Avoid Problems with the IRS
There’s no better way to get people excited for a seminar then to give them a sneak peek – and this video really does the trick.

Tax-Compare.com Increases Tax Software Sales by 300%
This tax software company knows how to get their news across the Web.  Take a look at the anchor text link in the first paragraph.  Maybe that’s why they scored such big sales numbers…

49% of Americans Unaware That 2011 Tax Return Deadline Is April 18
Surveys are an awesome way to share some useful, interesting information with your audience – and journalists are quick to report the findings.

CompleteTax Reviews Strategies to Save Time and Money as the Tax Deadline Nears
Who doesn’t like time-saving tips?  This is the kind of content that every company should be posting: it’s timely, helpful, and understandable.

About

I drive go-to-market content, SEO and social strategy for multiple brands at Cision, an earned media software intelligence company.

Your content program is only as good as the stories you are telling. I engage and inspire audiences with interactive and multimedia projects that serve all areas of the funnel and have experience scaling content programs globally to drive brand awareness, leads and revenue for the business. I own our keyword strategy and non-technical SEO for the business.

I revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel campaign strategy that promotes discoverability, search rank, audience awareness, credibility, and ultimately more topline revenue growth. I also helped with our rebrand and watched Cision go public in 2017.