The Forrester Marketing forum wrapped up yesterday. After hearing many great speakers and interesting conversations, we also took a look at what attendees were saying online.
Interestingly, the top four terms that were used in conjunction with #FMF11 were “kraft”, “RT”, “Dana”, and “Anderson.” If you were at the forum, you’ll know these are all a result of Tuesday’s keynote speaker, Dana Anderson, SVP of Kraft Foods, talking about “The Bad Boys’ Guide to Digital Bliss.” Congrats Dana! We’d say that was a top notch keynote. For any of you that missed her keynote, the “Bad Boy” rules she encouraged digital and interactive marketers to follow are in our last post.
We also noticed there was a surge in tweets at 9.00 a.m. Tuesday morning, which was not surprising given this was the conference kick off and keynote. Tweets continued to peak during track sessions.
Next, we wanted to see who was talking and how influential were some of these voices. Using Visible Intelligence, we were able to identify the top 112 authors at the show and of course our attendee winner who tweeted the most with the hash tag #FMF11. The authors who were close in the running of ‘top tweeters’ at the show typically had high influence scores (67 – 90) during the two-day forum… pretty impressive.
But a big congrats to “iamreff,” the most vocal ‘tweeter’ of Forrester #FMF11 and winner of our iPad contest. The snapshot below shows our top ‘tweeter’ author, iamreff, who has a pretty high influence ranking of 88 out of 100.
Thanks @iamreff for sharing your thoughts and congrats again on the iPad. Hope you enjoyed the Forrester Forum as much as we did.
