March Madness
(Photo – Flickr Creative Commons: kevindooley)

College Basketball’s March Madness ends with the Final Four.  PRWeb’s March Madness begins with our fabulous February five ––they’re fun, packed with drama and full of great storylines.  Check them out!

Going Skiing? Make Sure You’re Insured, Warns Travel Insurer
Here’s a great example of hitting all the right spots with your keywords –the headline, in the subhead, in the pulled quote, and best of all, within a link in the opening paragraph.

Embrace Your Inner Tarzan: Don’t Miss Tough Mudder Georgia On March 12 & 13, 2011
This release is fun.  The headline is attention-grabbing and different.   (Only one other release has used the word “Tarzan” in its headline this year).  And the image is perfect – it really gets your attention.

4moms Bets a mamaRoo Infant Seat on Super Bowl XLV
A PRWeb study revealed that readers spend around 30 seconds longer reading news releases that include images and multimedia. And multimedia is king in this release.  Add in a cute baby– and you’re nearing perfection.

Baseball, Beer, Art, and Dragon Boats Make Their Way to Tempe This Spring
Talk about appealing to the masses – they’ve hit on sports fans, art admirers, sports junkies and beer lovers.  That covers pretty much all of America, right?

Dipping Chips and Taking a Sip – Buying Trends to Expect for Superbowl 2011
Angling your press release off a popular event or tip can get you more exposure fast – provided you have a relevant link.  And this release does just that.  Bravo!

About

I drive go-to-market content, SEO and social strategy for multiple brands at Cision, an earned media software intelligence company.

Your content program is only as good as the stories you are telling. I engage and inspire audiences with interactive and multimedia projects that serve all areas of the funnel and have experience scaling content programs globally to drive brand awareness, leads and revenue for the business. I own our keyword strategy and non-technical SEO for the business.

I revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel campaign strategy that promotes discoverability, search rank, audience awareness, credibility, and ultimately more topline revenue growth. I also helped with our rebrand and watched Cision go public in 2017.