Happy New Year and welcome to 2011! We hope that you had a fantastic holiday and are back in the social swing of things. With the new year usually comes a lot of resolutions and predictions lists. Our Marketing team will be sharing theirs in a webinar January 11th Social Resolutions: Tips for Success with your Social Initiatives.
In the meantime, I think you might find this post by Pam Moore, CEO and Founder of FruitZoom, Inc. an interesting read: 2011 Predictions: Top 12 Reasons Businesses Will Fail at Social Media.
While the title sounds a little doom and gloom, Pam makes some great points that serve as guidelines to those relatively new to the social scene. Pay particular attention to these three which are key to setting the foundation to a solid and successful social media program:
#4—Having the wrong social mindset.
#5—Underestimating the resources and knowledge required.
#11—Having unrealistic expectations for social media.
What would you add to the list?
