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With over 5,000 unique visitors per month, Desiree Peeples runs MommyReporter.com, a daily updated blog that features news and info specifically for moms. This self-described savvy mommy blogger is also a social media consultant and I had a chance to catch up with her at the Society of Professional Journalists Conference this month in Vegas. Desiree came up with the site after being laid off as a reporter from a Vegas radio station and bounced back with blogging. Now with almost 2,500 twitter followers, over 30 YouTube videos and her own podcast show, she is taking the mommy world by storm and sharing her valuable tips on being a mom online, why you should blog, and why engaging in social media is critical.

Desiree gives us 3 tips on using social media as a platform to engage with consumers:

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About

I drive go-to-market content, SEO and social strategy for multiple brands at Cision, an earned media software intelligence company.

Your content program is only as good as the stories you are telling. I engage and inspire audiences with interactive and multimedia projects that serve all areas of the funnel and have experience scaling content programs globally to drive brand awareness, leads and revenue for the business. I own our keyword strategy and non-technical SEO for the business.

I revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel campaign strategy that promotes discoverability, search rank, audience awareness, credibility, and ultimately more topline revenue growth. I also helped with our rebrand and watched Cision go public in 2017.

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