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Social media isn’t just for the web anymore. Now we’re seeing twitter not only on our computer screens, but on our TV screens as well when news anchors pull comments from the popular platform on subjects ranging from political opinion to citizen reports on breaking news. Enlivening newscasts with web content is just one way social media is making TV fresh and innovative—again. It’s a whole new way to market yourself or your brand.

At the Society of Professional Journalists conference this month at Planet Hollywood in Las Vegas, Etan Horowitz, Digital Media Producer for CNN International tells us how CNN integrates social media with TV and how viewers with news tips and opinions get on air:

About

I drive go-to-market content, SEO and social strategy for multiple brands at Cision, an earned media software intelligence company.

Your content program is only as good as the stories you are telling. I engage and inspire audiences with interactive and multimedia projects that serve all areas of the funnel and have experience scaling content programs globally to drive brand awareness, leads and revenue for the business. I own our keyword strategy and non-technical SEO for the business.

I revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel campaign strategy that promotes discoverability, search rank, audience awareness, credibility, and ultimately more topline revenue growth. I also helped with our rebrand and watched Cision go public in 2017.

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