Something awesome happened to you today. Maybe you got a promotion, acquired a new client, or finished creating a new product. So how do you share it? Nowadays, you might go straight to your favorite social media platform and tweet it, post a status update or write a news release. This is a perfect example of how social media is changing the way we promote ourselves and how easy it is now to promote your personal brand as well as your professional brand throughout the social media spectrum.
Here’s Peter Shankman (@petershankman) founder of HARO, now with Vocus, at the Society of Professional Journalists conference this month at Planet Hollywood in Las Vegas with his take on the subject:
