During Vocus’ recent online conference, ReTweet : Engagement Means Business, I heard a lot of questions about how to run effective blogger relations programs. Blogger relations is something PRWeb has worked to address in a number of product developments, for example our partnership with Zemanta, announced earlier this year, and providing an easy way for both bloggers and journalists to subscribe to relevant news they are interested in by both email and RSS.
However, many of the questions of late have centered on personal outreach to bloggers and to that end, here are seven timeless posts on blogger relations:
11 steps to building an effective blogger outreach list by @Arik Hanson
Six steps to running a successful blogger outreach by @MonicaObrien (in a guest post on @DannyBrown‘s blog)
10 Steps to building a better Blogger-relations program by @BrianSolis
Blogger Relations 101 by @LeeOdden
Public Relations People and Bloggers can work together by @davefleet
The inside scoop on blogger relations by @dmscott
Blogger Relations: It’s easier than you think… by @bethharte
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