Social Media
Oct 7, 2014
The Real Ello Takeaway for Communicators
The new social network Ello is dominating conversations. Why and what does that mean for PR? People want ad-free content. Here are a few models to follow to take advantage of this trend and build good will.
Sep 29, 2014
Infographic: Everything PR Pros Need to Know About Facebook Ads
Just when the Facebook ad landscape became too crowded, the social network overhauled its system. This infographic shows PR pros what they need to know before they create their next ad.
Sep 26, 2014
Social Media Updates: Social Ads, Twitter Goes to the Movies and Google Updates
Users constantly adopt new behaviors, preferences and technologies. Social networks play catch up, adding new features and making changes to the user experience. This creates new opportunities and challenges for PR pros. Pinterest works with the media, Instagram goes to the UK and Google Plus decreases promotion. Here’s a roundup of this week’s social media news and updates.
Sep 25, 2014
Will Twitter Change Your Life? It Changed Mine.
Twitter is no longer simply a place where people come to make jokes and drop quickie status updates. For a PR pro, it's an invaluable resource that connects you with hungry journalists, looking for sources. Don't just be active on Twitter, form relationships and follow these 7 tips to get the most out of this social network.
Sep 18, 2014
Vine for PR: Powerful Messaging in 6 Seconds!
Can a six-second video power your PR efforts? Leading brands like GE and Xerox have started using Vine for PR. See how you can use Vine to further your PR efforts, including how to pitch journalists!
Sep 11, 2014
Does Facebook Work for B2B PR? These Brands Say Yes!
Don't think Facebook is a viable B2B PR tool? Guess again. Three of the top brands in the world use it to do their digital public relations. See who they are and get their tips for turning Facebook into a valuable PR tool!
Sep 11, 2014
Social Reach: Put Your Money Where Your Mouth Is
Facebook pages rarely have a reach of 6 percent. What can you do? Leigh George of Social Ogilvy says it's time to expand your social reach with native advertising and gives you three tips for doing so.
Sep 5, 2014
Social Media Updates: Facebook’s Future, Security and Spambots
What is Facebook's future? How are social networks beefing up security? What's up with Instagram spam? Get those answers and more in this week's roundup of all the social media news PR pros need to know.
Aug 29, 2014
Social Media Updates: Click-Bait Removal, Lurkers and Insta-shopping
How is Facebook cleaning News Feeds? How many lurkers does Twitter have? Which social network is no longer just for browsing? Find out the answers to those questions and more in this roundup of social media news.
Aug 22, 2014
Social Media Updates: Satire, Instagram Ads and Snapchat Discovery
What has Facebook done to The Onion? What's up with Instagram ads? What will you be snapping with Snapchat this fall? Get a quick look at all the social media news fit to print in this week's round up.
Aug 14, 2014
How Social Posts About Food Leave Behind Powerful Marketing Bread Crumbs
Like many people, I love food. Nothing compares to ordering that dish at a restaurant or cooking something at home […]
Aug 1, 2014
Social Media Updates: Facebook’s Hi and Byes, Bolt and Snapchat Celebs
What's new and what's going extinct at Facebook? Is Instagram trying to take down Snapchat? How much do Snapchat hotshots make? Get these answers and more in this week's roundup of social media updates.
Jul 24, 2014
Top the Charts! 5 Insights for How to Do Social PR
When it comes to social PR, pop stars are rocking it. Fortunately for you, some of their tactics can apply to businesses like yours. Take your social PR to the top of the charts with five insights from pop stars.
Jul 18, 2014
Social Media Updates: World Cup Records, New Twitter Analytics and Instagram’s B’day
Because the updates roll out so quickly (and sometimes without much fanfare), it’s easy to miss the latest changes. The World Cup helps Facebook users break a record, Twitter rolls out a new analytics dashboard and Instagram turns four!
Jul 17, 2014
5 Tips to Avoid Spamming Your Target Audiences
Are you spamming your target audiences? You might be, and you might not even realize you’re doing it. Spam, the term used to describe mass emails or postings of unwanted or inappropriate messages online, also applies to posting the same content on multiple platforms. Or sending the same pitch email to all of the journalists on your list. Here are five tips to help you avoid spamming your target audiences.
