Trends
Mar 30, 2017
How To Create Awesome Content with Instagram’s New “Collections”
Instagram "collections" allow users to aggregate ten photos or videos into one post. Here's how to create awesome collections.
Mar 29, 2017
Infographic: How to Target and Engage Journalists
Brand leaders must refine their focus and better target their outreach to influencers if they expect better results with their earned media campaigns.
Mar 22, 2017
3 Mind-blowing Ways to Disrupt the Communications Status Quo
How can communicators can bring effective change to today’s media landscape? PR pro Camille Sheehan discusses 3 mind-blowing disruption tactics she learned from SXSW 2017.
Mar 21, 2017
Infographic: Key 2016 Events That Shaped the Media Industry
The Cision 2017 State of the Media timeline infographic includes some of the major events and announcements that shaped the current state of the media.
Mar 20, 2017
Cision Moves to Accelerate Pace of Innovation
This morning, we announced that in order to accelerate our pace of innovation, we intend to become a publicly listed company. We intend to do so via a combination with Capitol Acquisition Corp. III. Read more for all the details!
Mar 15, 2017
Brand PR Lessons from SXSW Taco Trucks and Sessions: Authenticity Counts
Our social media manager Bruce Kennedy shares one of his top takeaways from SXSW 2017: brand authenticity and how you can make sure your brand is being as authentic as possible.
Feb 14, 2017
Are you in love with your clients? You should be.
To initiate client love, it’s important that teams dig deep - successful PR professionals get there with clients by being by their side through good times and bad; by knowing the ins and outs of their business; and by providing trusted, strategic counsel along the way.
Jan 30, 2017
Kevin Akeroyd Talks Cision’s Role in the Rise of the Communications Cloud
Cision CEO Kevin Akeroyd recently joined SiliconANGLE’s John Furrier #theCUBE to discuss how the Cision Communications Cloud™ is trailblazing a new category in SaaS cloud technology, why earned media is every CMO’s best friend and more.
Jan 19, 2017
25 Inauguration News Media Influencers You Might Not Be Following
Megyn Kelly, Anderson Cooper and Rachel Maddow are some of the top names in political news coverage today. Although it would be ideal to engage with these journalists, chances are you won't be able get their attention. Instead of targeting only a handful of the most popular names, there are thousands of other journalists you can create relationships with that are reporting on similar topics. Using the Cision Communication Cloud™'s Influencer Search, you can identify influencers discussing key topics that are important to your brand. To demonstrate this, we used the new cloud to discover the top inauguration media influencers you might not know about.
Jan 16, 2017
How To Create Great Content With Your Data
In this post, we show three examples of businesses who have anonymized and aggregated their data to create useful, engaging, and unique content. Using owned data, businesses can identify unique trends and insights about their industry that can drive awareness, leads and sales.
Dec 19, 2016
How to Get Better Live Video Reach
Treating live video as distributed content and having an archive of past live videos make the likelihood of views much greater than single-platform, real-time exclusive content. Jim Dougherty dissects stats on Live Video for marketing and communications professionals in this week's trends article.
Dec 14, 2016
How To Create a Simple Facebook Messenger Bot
There are apps that give you the capability to incorporate Facebook Messenger bots into your workflow for very little cost, and with little to no understanding how to code. Jim Dougherty shares some of the best tools to consider for your brand in this week's trends post.
Dec 6, 2016
Give Your Food and Beverage Brand a Face People Can Trust with Influencer Marketing
Sarah Clark, President of award-winning PR firm Mitchell discusses how marketers can choose the right influencer to drive their brand success by referencing health brands that have successes using brand influencers.
Dec 5, 2016
How To Listen Better With Facebook’s Unified Inbox
Jim Dougherty explains how Facebook's unified inbox works, and goes in-depth about how customer service (social care) occurs on each of Facebook's platforms.
Nov 29, 2016
Applying the SWOT Analysis to a Shifting Industry
The greatest opportunity for PR is to take a step back and recognize where the world is heading, where consumer habits are heading and be the first to create the best relationships and solutions.
