Trends
Sep 6, 2017
Holding Them Accountable: Ensuring Micro-Influencers Make a Big Impact
The marketing industry moves quickly, making it ripe for misguided fads. Influencer marketing, for instance, is all the rage now, with brands adopting the celebrity endorsement strategy for the age of social media by contracting online personalities to help extend their company's reach.
May 3, 2017
Why World #PressFreedom Day Matters to Brands Now More than Ever
When censorship and fear are used to stamp out press freedom, this is dangerous for all of us. Here's why brands should care.
May 2, 2017
Social Media and PR – Go Together Like Peanut Butter & Jelly
Combine social media and PR together like PB&J to explode your visibility. Here's how to do it.
Apr 27, 2017
5 Takeaways from the #CisionWorldTour in Chicago
Cision's social media manager Bruce Kennedy gives us five takeaways from the #CisionWorldTour in Chicago.
Apr 21, 2017
How to Build Trust With Your Audience and Become Top of Mind
John Hall's latest infographic shows what consumers are looking for in brands they trust.
Apr 18, 2017
3 Tactics to Get the Most Out of Your Martech Stack
Here are three tactics to help you get the most of your martech stack.
Apr 14, 2017
Managing the Narrative: Investor Relations Officers and Corporate Disclosure
Academic whitepapers regarding investor relations tend to disappoint me. The lionshare I have read (or snoozed through) are invariably based […]
Apr 13, 2017
How Your News Release Can Help the Media Do Their Job
Companies have a story to tell, and the media needs to tell a story. Here's how to help the media tell a better story.
Apr 10, 2017
PR 101: How to Pitch Travel Journalists
How to pitch the always-on-the-move travel journalists? Follow these six tips.
Apr 7, 2017
New Study on Guidance Shows Deep Concern over Consensus Earnings and Short-term Volatility
The discussion of company guidance vs. meeting consensus estimates is hardly new. Certainly, in the mid-2000’s (thanks, Enron!) the practice […]
Apr 6, 2017
3 Listening Lessons for Marketers
Insights from today's Forrester Consumer Marketing Conference include three listening lessons from leaders at Adobe, Forrester and Cision.
Apr 5, 2017
Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017
Top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations.
Apr 5, 2017
Why Brands Need to Get Emotional
Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy?
Apr 4, 2017
How the Latest Release of the Cision Communications Cloud™ Helps PR Pros
The latest release of the Cision Communications Cloud™ is designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media.
Mar 31, 2017
The Case for Customer Service Marketing: Social Media Marketing World Recap
When the most retweeted man in marketing makes a point, you listen.
