Influencers
Jan 26, 2017
How Social Media Redefined What It Means to Be a ‘Foodie’
Foodies are strong influencers on social media, and food and beverage brands would be wise to engage with this key customer segment across the purchase funnel to turn them into their most powerful brand advocates. This post shares four ways to turn modern foodies into raving fan customers.
Jan 25, 2017
5 Ways Influencer Targeting Can Generate Earned Media Lift
Cision Director, Communications Stacey Miller shares how effective influencer marketing can garner earned media lift, social media lift, client retention, crisis mitigation and more as a preview to her Cision Webinar.
Jan 20, 2017
Taking Your Brand From a ‘Want’ to a ‘Need’ in 3 Steps
How do you transform consumers’ wants into needs, and how do you show them that your brand can fulfill those needs? It’s simple: Identify your audience, and gear your content toward owning the solutions to their problems.
Jan 19, 2017
25 Inauguration News Media Influencers You Might Not Be Following
Megyn Kelly, Anderson Cooper and Rachel Maddow are some of the top names in political news coverage today. Although it would be ideal to engage with these journalists, chances are you won't be able get their attention. Instead of targeting only a handful of the most popular names, there are thousands of other journalists you can create relationships with that are reporting on similar topics. Using the Cision Communication Cloud™'s Influencer Search, you can identify influencers discussing key topics that are important to your brand. To demonstrate this, we used the new cloud to discover the top inauguration media influencers you might not know about.
Jan 19, 2017
Behind the Headlines with Catriona Pollard
This week, we sat down with Catriona to discuss the PR lessons she has learned, her insights about utilizing social media, and the importance of finding (and owning!) your spotlight.
Jan 13, 2017
Behind the Headlines with Phil Andrews
This week we sat down with Phil to discuss how he is driven by a profound concern for his community and the importance of seeing an increase in diversity in the PR industry!
Jan 10, 2017
How to Prepare and Keep Your Content Strategy in Check
Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than […]
Jan 6, 2017
Behind the Headlines with Adrienne and Greg Weiss
Adrienne and Greg Weiss sat down with us to explain their branding strategies, the importance of relevance and resonance with consumers, and the most important branding advice they've learned throughout their careers.
Dec 27, 2016
Behind the Headlines 2016: A Year in Review
2016 gave us a snapshot of some of the biggest lessons, insights and trends of the communications industry. Find a review of some of our favorites from the past year!
Dec 22, 2016
Behind the Headlines With Caroline Michaud
In this interview, Vice President of Corporate Communications and Public Relations at PHG Consulting, Caroline Michaud says to be a successful communicator, intentional messaging matters. Caroline sat down with us to discuss travel and tourism brands, and how they must adapt as media changes.
Dec 16, 2016
Behind the Headlines with Poppy MacDonald
Uniquely poised at the helm of this political publication in a time of turmoil, Poppy sat down with us to discuss her experiences, the political communication industry, and the available opportunities for growth and impact in today's environment.
Dec 12, 2016
Behind the Headlines with Jamilah Lemieux
This week we sat down with Jamilah Lemieux, the VP of News and Men’s Programming with Interactive One, as she explains how she has branded herself and stays focused on her goals to produce smart, timely content.
Dec 6, 2016
Give Your Food and Beverage Brand a Face People Can Trust with Influencer Marketing
Sarah Clark, President of award-winning PR firm Mitchell discusses how marketers can choose the right influencer to drive their brand success by referencing health brands that have successes using brand influencers.
Dec 2, 2016
Behind the Headlines With Jen Dobrzelecki
Jen Dobrzelecki, executive vice president at M&C Saatchi PR, says to compete in today’s market, PR is more important than ever. In this interview, Jen discusses how brands can get noticed by their audience and why they need to deliver on the promises they make.
Nov 17, 2016
Behind the Headlines with ProPublica’s Dan Golden
ProPublica Senior Editor Dan Golden discusses the future of investigative journalism and the personality traits that best lend themselves to the profession.
